founded over second breakfast

The idea for the Second Breakfast Club first came to us, as all good things do, over a long meal that turned into another meal. As lovers of all things hobbit-like, with years of experience in content, community building, design, and merchandising between us, we realised that creator merch can be so much more than t-shirt drops. What had started out as a single merch line for BagginsTV, soon grew to become a whole new endeavour and brand of its own, with fully bespoke products designed and crafted by our own hand, and brought to life by partnering up with small-batch crafters and manufacturing teams.  Second Breakfast Club is now a UK and US based artisan studio making cosy goods inspired by the lives and attitudes of hobbits, for people who believe in never taking the simple joys and quiet moments for granted, and that 11am always calls for cheese.

Every product, from our hoodies to our baked goods, are expertly hand-crafted by artisanal manufacturing teams in the UK and the US, using fairtrade/Rainforest Alliance/eco-conscious/organic materials and ingredients everywhere we can.